Case Study: Hudson Investments Brand Launch & Identity
Hudson Family Investments (HFI) needed a complete brand identity for its new family-owned investment company. The brand had to work across digital, physical, and even agricultural applications from a professional website presence to cattle brands, packaging, and marketing collateral.
My role was to creative direct the entire brand launch: from concept to visual identity to initial marketing assets.
Overview
Hudson Family Investments (HFI) needed a complete brand identity for its new family-owned investment company. The brand had to work across digital, physical, and even agricultural applications; from a professional website presence to cattle brands, packaging, and marketing collateral.
My role was to creative direct the entire brand launch: from concept to visual identity to initial marketing assets.
Problem
The company had no existing branding or visual identity.
Needed a professional, cohesive brand that worked for investors, partners, and customers alike.
Required branding that could extend beyond digital into real-world applications like cattle brands and signage.
1. Research & Positioning
Met with stakeholders to understand brand values and vision.
Audited competitors and aligned on tone, aesthetic, and market positioning.
Process
2. Creative Direction
Commissioned and guided logo design with external designer.
Built brand guidelines: typography, color palette, layout rules.
Designed branding applications across print, digital, and physical assets.
3. Marketing Assets & Social Media
Produced social media branding for launch announcements.
Designed packaging and signage for agricultural operations.
Created initial marketing collateral for partners and investors.
Solution
A full brand identity system for Hudson Family Investments, including:
Professional logo suite and visual identity.
Social media branding for launch campaigns.
Physical brand elements: cattle brands, packaging, signage.
Results
Complete brand launch in under 60 days.
Professional identity created for multiple audiences (investors, partners, customers).
Enabled consistent branding across digital and physical channels.
Next Steps
A full brand identity system for Hudson Family Investments, including:
Professional logo suite and visual identity.
Social media branding for launch campaigns.
Physical brand elements: cattle brands, packaging, signage.