Case Study: Stevita Naturals | New Product Launch
Role: Marketing & Brand Manager
The Challenge
Stevita Naturals was preparing to launch a new product into wholesale and retail channels. The challenge was to create marketing materials that could clearly communicate product benefits to distributors, buyers, and end customers while staying consistent with Stevita’s brand identity. The materials needed to be visually appealing, informative, and flexible for both print and digital use.
My Role
As part of the marketing team, I led the design and creative development of all wholesale flyers and product marketing prints.
I worked closely with the sales and product teams to understand positioning and messaging goals, then translated those into professional, on-brand marketing assets.
Execution
Designed wholesale flyers highlighting key product benefits, wholesale pricing structure, and selling points for distributors.
Created product marketing prints (sell sheets, one-pagers, and point-of-sale materials) that balanced clean design with persuasive copy.
Coordinated with print vendors to finalize files for distribution at launch.
"James effectively managed a team of assistant designers, handled social media outreach, and oversaw creation and asset management. His projects were consistently completed on time or ahead of schedule, thanks to his excellent communication and organizational skills. James's strategies significantly enhanced our brand presence. His professionalism and creativity make him an invaluable asset to any team, and I look forward to working with him again."
— Tanya Kirkland CEO Stevita Naturals
Designed & Photographed By James Aina
