One retargeting funnel turned 61 clicks into $107K in revenue.

Case Study: Retargeting Email Sales Funnel

Campaign:

Goal: Reactivate dormant leads and high ticket product sales ahead of summer.

Email Funnel KPI’s

Delivery & Engagement

• Emails Sent: 3,574

• Successful Deliveries: 3,395

• Open Rate: 49.4% (1,622 opens)

• Click Rate: 1.9% (61 clicks)

• Unsubscribes: 0.7% (24 total)

Conversion & Sales Outcomes

• Buses Sold: 2

• Revenue Generated: $107,545

• Profit Secured: $32,161

• Average Order Value (AOV): $53,772.50

• Profit Margin: 29.9%

• Revenue per Email Sent: $31.76/email

• Profit per Email Sent: $9.47/email

Key Insights

• The 49.4% open rate more than doubled the industry average for B2B emails (typically 18–22%).

• Even with a modest 1.9% click rate, the campaign’s high-ticket product drove a 6-figure revenue impact.

• This proves the power of retargeting: a small segment of reactivated leads produced outsized results.

Headline Quotes (Brag-Worthy)

• “One retargeting funnel turned 61 clicks into $107K in revenue.”

• “Each email sent generated $31 in revenue and nearly $10 in profit.”

• “A 49% open rate — more than 2x industry average — fueled two high-ticket sales.”

• “From dormant list to $32K in profit: proof that retargeting pays.”

• “This campaign shows why email remains the highest-ROI channel in B2B.”